Daily Brain Freeze: 10/1

Acetylcholine is the first neurotransmitter ever discovered. It is the chief neurotransmitter of the parasympathetic nervous system-our “rest, digest, and chill the hell out” system of the body.

It alters neuronal excitability and controls how groups of neurons fire-it also plays a major role in the encoding of new memories.

It’s becoming increasingly common to see people chewing nicorette gum to increase acetylcholine levels in order to improve memory and learning-but a simpler, less expensive, and more natural way to increase acetylcholine is to retain the ability to focus intensely on things that we care deeply about.

Focus + value= memory retention via acetylcholine production.